Small Business Saturday is November 30

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The Infinity staff looks forward to serving you on Small Business Saturday.
The Infinity staff looks forward to serving you on Small Business Saturday.

Small Business Saturday is a day dedicated to supporting small businesses across the country. Founded by American Express in 2010, this day is celebrated every year, on the Saturday after Thanksgiving.

This year, American Express is offering card members the opportunity to get a one-time, $10 statement credit, when they enroll their eligible American Express card, and then use it to spend $10 or more in a qualifying small business location on Small Business Saturday. Enrollment opens November 24. Go to shopsmall.com to register your card.

Infinity Fashion Boutique, located at 427 Paradise Rd. in Swampscott’s Vinnin Square, is one of many small businesses participating in the event.

According to owner Pauline Spirito, this is the fourth year in a row that Infinity has been involved.

"Did you know that if you spend $100 locally, $62 of it stays right in our community?" said Spirito, who is celebrating 31 years in business.

"If you spend that same $100 at a national chain, only $42 stays in our community. And if you purchase online, zero is returned to our community. So buying locally is the right choice for our schools, our families and for our community."

Spirito points out that Black Friday hype is centered on the big box stores, but local shops have plenty of bargains and savings, as well. She adds that small businesses help neighborhoods prosper, create jobs and help build community.

Keep your local stores alive and thriving by shopping Small Business Saturday on November 30.

Last modified on Thursday, November 21, 2013 - 06:00

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The Infinity staff looks forward to serving you on Small Business Saturday.

The Infinity staff looks forward to serving you on Small Business Saturday.

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